What's not to love about this young British boxer, once voted GQ Sportsman of the Year? From his roguish youth, remodelling of himself and steady rise to fame, there is a lot small businesses can learn from the man and team behind Anthony Joshua.
Let's take a closer look at why his marketing strategy is so successful and ways a small business can emulate the same success.
Build your support network around you
Anthony will gladly tell you himself (and has in many youtube videos) that he needs a team behind him to achieve great things. Being an entrepreneur isn't just about having one idea and forming a business, you need business acumen, marketing and financial skills to launch and support your idea and it's growth.
More than boxing...
Anyone who isn't familiar with Anthony Joshua and his massive heavy-weight boxing success...shame on you! lol, ok well he's a pretty awesome one man fighting machine with currently an undefeated 4 World heavy-weight titles to his name and he is only 28 but he is more than just a boxer he is a huge brand in his own right.
Anthony's website is a fully immersive experience to the user, providing video content in the background and throughout his web design, showcasing his skills in the ring and off it with interviews. Anyone wanting to get a little slice of the Joshua brand can now buy merchandise, tickets, follow his training programmes and tips to health and fitness and receive regular news feeds and information directly from his team, to see it for yourself follow this link - www.anthonyjoshua.com
"The body achieves what the mind believes"
By providing more information and an immersive experience to the interested party than just standard text or images, it shows who Anthony is and what he is capable of achieving. But what can a small business do in order to achieve a similar 'experience' to their prospective clients?
Be more successful by doing what you love...
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