The internet is a key tool and staple in everyone’s daily life from searching, connecting, informing, selling and Marketing and the main search engine used by millions of people is Google, but Google does more than help you search for things and direct you to websites, it’s a major player in business growth and lead generation. Most people have heard of google analytics especially in the marketing arena and website builders are familiar with search engine optimisation and trust score when building companies websites all managed with google.
The idea and dream in a lot of companies’ eyes is to be on the first page of google and ideally the first thing on the list when people are searching for your products but google offers more than this in the terms of ‘Google my business’ or ‘GMB’ for short.
GMB has offered a variety of things that can help promote your business within a few basic steps, but now the latest changes to GMB gives you greater control on notifications you receive, and how you receive them. It gives you a better look at what people have searched for, and you how you want to receive this information through both email and mobile. Recently GMB has made some changes and added more features which can really impact how your business is seen in terms of insightes, engagements and ranking.
The first step is adding your listing, so it can appear when people are searching for your business on google search or in maps, this increases your chances of getting found especially on local searches and helps organic rankings in general. You just need to fill in basic information and have the option to update hours for opening times or even when you’re on holiday instantly.
Google gives you the option to create a simple website, as well as update on news offers and updates which keeps customers updated and promotes more about what you do, this creates interest and hopefully return purchases.
New to GMB is the posts function, you can make like mini ads or social media posts, you can include a call to action and this is great when promoting events and new products. This helps grab customer attention and increase rankings in local searches. Attention grabbing messaging helps engagement, and photos and videos are a great way of helping with this, via insights you can see what posts perform better and how many views, and from where they have been received.
Regular posts and videos help to humanise the brand, and if you post more than two videos on your GMB listing you receive a video sub-tab on mobile devices. Another new addition for businesses is a menu of services ideal for the food industry or beauty etc. you can add a menu on GMB which can be categorised with added prices.
Most customers, myself included read reviews on products before purchasing, and evidence suggest this is becoming more standard with more research being doing by the customer pre-purchase. GMB offers a review function on your business page even allowing customer to post photos themselves. Another new feature is the questions and answer section, and you are notified when a new question is asked, which is a great improvement to receive this notification. Google promotes ethical reviews and questions, although anyone can answer the questions, so it is important to respond as soon as possible. This helps your business stand out, creates trust, and ultimately a better chance of ranking higher locally organically.
So, the benefits are:
To summarise, more engagement and interaction creates a better chance of ranking higher and google loves this. Instant notifications via tablet and mobile devices with the opt out options are easily added if you don’t want to receive certain ones. A clearer view of what works and more about customer insights helps you create better content, and ultimately more engagement with new and returning customers.
GMB is continually being updated so the key is to keep checking what is on offer!
Alternatively give our fantastic team a call and we can get your business up and running with Google, mapping, reviews management, posts and analytics for a small fee every month. We can even teach you how to do this for yourself and begin winning more work from your efforts. Give us a call today! 07415375260 or look through our website pages for more information.
We’ve all had those annoying emails that come through asking, almost begging for our feedback and ratings and worse “upload an image” requests...but what if just for a moment you stopped to think how much difference that could make to informing the choice of others.
I have recently purchased a few items from a shop in Scotland online for my brother’s upcoming wedding and as I needed specialist information with regards to selecting the correct tartan, length of fabric and assistance with styling for attaching the tartan to the back of a dress, it wasn’t something I could do myself or just simply google. I needed assistance and I wanted it from the pro’s.
I chose from a list of online shops that gave me good reviews for delivery and quality of fabric, not only did I receive first class customer care and assistance with correct ordering, I ultimately received beautiful tartan fabric, correct for the clan needed and woollen ribbons for my girls dresses.
Knowing how well this company cared for me, answering my questions with professionalism and receiving exactly what I needed, I immediately went to Google Maps to leave a 5 star review, I also provided an image of the fabric received knowing how important these unbiased reviews are to the livelihoods of businesses.
Thinking nothing more of it, I was surprised to receive an email showing me how many times people had viewed the image and the review I had uploaded and how this was having a positive impact for the company. Not just viewed once or twice but 400 times in a month....that is the difference between writing a review and not bothering and by including an image it impacted the review threefold.
If you want to make a difference to a business, leave a review, make it relevant and for a really big impact upload an image that helps more people find and continue to support the company because sadly giants like Amazon and EBay will strip our high streets bare and we won’t have them anymore.
If you would like to work with Website Magpie to increase your online visibility and receive 12 months social media strategy to drive more traffic to your website and increase leads please get in touch.
12 Month Marketing Strategy or 01865 951460.
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What's not to love about this young British boxer, once voted GQ Sportsman of the Year? From his roguish youth, remodelling of himself and steady rise to fame, there is a lot small businesses can learn from the man and team behind Anthony Joshua.
Let's take a closer look at why his marketing strategy is so successful and ways a small business can emulate the same success.
Build your support network around you
Anthony will gladly tell you himself (and has in many youtube videos) that he needs a team behind him to achieve great things. Being an entrepreneur isn't just about having one idea and forming a business, you need business acumen, marketing and financial skills to launch and support your idea and it's growth.
More than boxing...
Anyone who isn't familiar with Anthony Joshua and his massive heavy-weight boxing success...shame on you! lol, ok well he's a pretty awesome one man fighting machine with currently an undefeated 4 World heavy-weight titles to his name and he is only 28 but he is more than just a boxer he is a huge brand in his own right.
Anthony's website is a fully immersive experience to the user, providing video content in the background and throughout his web design, showcasing his skills in the ring and off it with interviews. Anyone wanting to get a little slice of the Joshua brand can now buy merchandise, tickets, follow his training programmes and tips to health and fitness and receive regular news feeds and information directly from his team, to see it for yourself follow this link - www.anthonyjoshua.com
"The body achieves what the mind believes"
By providing more information and an immersive experience to the interested party than just standard text or images, it shows who Anthony is and what he is capable of achieving. But what can a small business do in order to achieve a similar 'experience' to their prospective clients?
Be more successful by doing what you love...
If anyone is looking for SEO support to raise their business profile, give Website Magpie a call we'd love to work with you! Our SEO is proven to catapult you on to the first page and start winning more customers from your competition.
No obligation - give us a call with some details and we'll send you a video of what we can do specifically tailored to you and your business needs.
Give us a try, we won't disappoint - 01865 951460 or firstname.lastname@example.org