The internet is a key tool and staple in everyone’s daily life from searching, connecting, informing, selling and Marketing and the main search engine used by millions of people is Google, but Google does more than help you search for things and direct you to websites, it’s a major player in business growth and lead generation. Most people have heard of google analytics especially in the marketing arena and website builders are familiar with search engine optimisation and trust score when building companies websites all managed with google.
The idea and dream in a lot of companies’ eyes is to be on the first page of google and ideally the first thing on the list when people are searching for your products but google offers more than this in the terms of ‘Google my business’ or ‘GMB’ for short.
GMB has offered a variety of things that can help promote your business within a few basic steps, but now the latest changes to GMB gives you greater control on notifications you receive, and how you receive them. It gives you a better look at what people have searched for, and you how you want to receive this information through both email and mobile. Recently GMB has made some changes and added more features which can really impact how your business is seen in terms of insightes, engagements and ranking.
The first step is adding your listing, so it can appear when people are searching for your business on google search or in maps, this increases your chances of getting found especially on local searches and helps organic rankings in general. You just need to fill in basic information and have the option to update hours for opening times or even when you’re on holiday instantly.
Google gives you the option to create a simple website, as well as update on news offers and updates which keeps customers updated and promotes more about what you do, this creates interest and hopefully return purchases.
New to GMB is the posts function, you can make like mini ads or social media posts, you can include a call to action and this is great when promoting events and new products. This helps grab customer attention and increase rankings in local searches. Attention grabbing messaging helps engagement, and photos and videos are a great way of helping with this, via insights you can see what posts perform better and how many views, and from where they have been received.
Regular posts and videos help to humanise the brand, and if you post more than two videos on your GMB listing you receive a video sub-tab on mobile devices. Another new addition for businesses is a menu of services ideal for the food industry or beauty etc. you can add a menu on GMB which can be categorised with added prices.
Most customers, myself included read reviews on products before purchasing, and evidence suggest this is becoming more standard with more research being doing by the customer pre-purchase. GMB offers a review function on your business page even allowing customer to post photos themselves. Another new feature is the questions and answer section, and you are notified when a new question is asked, which is a great improvement to receive this notification. Google promotes ethical reviews and questions, although anyone can answer the questions, so it is important to respond as soon as possible. This helps your business stand out, creates trust, and ultimately a better chance of ranking higher locally organically.
So, the benefits are:
To summarise, more engagement and interaction creates a better chance of ranking higher and google loves this. Instant notifications via tablet and mobile devices with the opt out options are easily added if you don’t want to receive certain ones. A clearer view of what works and more about customer insights helps you create better content, and ultimately more engagement with new and returning customers.
GMB is continually being updated so the key is to keep checking what is on offer!
Alternatively give our fantastic team a call and we can get your business up and running with Google, mapping, reviews management, posts and analytics for a small fee every month. We can even teach you how to do this for yourself and begin winning more work from your efforts. Give us a call today! 07415375260 or look through our website pages for more information.